Black Friday has already started, and it's only Monday. Over the years the sales have inched earlier and earlier, with the lines blurring between what's actually a Black Friday deal and what's not. There's such a buildup leading into Black Friday nowadays that it's easy to feel obligated to buy something, anything.
I found myself today idly scrolling through the Ulta Black Friday ad. I would zoom in to look at a product description more closely and google the names of products I didn't know to make sure I was matching the caption to the correct product. It was easily a process that I did not need to be doing, especially considering I had already told myself earlier this month that there was only one product I wanted: the Clinique cleansing balm for at least 25% off and free shipping.
So why was I staring intently at Real Techniques brushes and looking up other stores' discounts on the Temptalia master list? Sydney Grace doesn't sell Clinique, so why do I care what sales that company is having?
Today Lauren Mae Beauty posted a YouTube video about abstaining from the Black Friday sales and touched on how much time is spent on looking up multiple sales because one little thing interested you. This is exactly what happened to me today. I could have easily keyboard searched the Ulta ad for Clinique and see if anything popped up. But instead, I was half-heartedly enjoying the hunt for something I was never going to find.
I highly recommend you check out Lauren's video. She makes some really good points about the Black Friday sale and other sales in general.
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